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Invicta COKE Bezel 1953, a Fantastic Addition to the Popular Pro Diver Family

August 04, 2022 5 min read 2 Comments

Invicta COKE Bezel 1953, a Fantastic Addition to the Popular Pro Diver Family

Today’s article focuses on Invicta Pro Diver 1953 Coke Bezel 40mm 34334 200M men’s watch. But, first, we’ll go into detail about its features and what makes it unique.

We’ll also briefly touch on the history of this great company and mention some of the other popular watches they produced.

Another opportunity to remind ourselves of how great and diverse this world of horology truly is and why we’re so eternally thrilled and inspired by its beauty.

Invicta Pro Diver Pepsi Bezel 34334 modern elegance with a MiLTAT leather watch strap with navy hand stitches

Invicta Pro Diver COKE Bezel 34334 modern elegance with a MiLTAT leather watch strap with navy hand stitches

A brief overview of the history of Invicta

Most Invicta fans today know this American watchmaking company for its popular modern collections, primarily of bold design. That’s perfectly understandable, given that Invicta has enormously gained popularity over the last few decades. But, on the other hand, their history goes far back.

Invicta was founded in Switzerland all the way back in 1837. They crafted automatic and mechanical watches at the time, delivering the famous Swiss watch quality with every piece they produced. But with a significant difference.

The idea behind their decision to venture into the watchmaking business was the production of high-quality watches bearing a trusty Swiss-made mark, all at an affordable price. In addition, the goal was to make their watches accessible to the broadest possible customer group.

A visionary goal they managed to achieve. Moreover, they have kept nurturing it through all the stages of their more than a century-long history and several ownership changes.

Today, working under the name of Invicta Watch Group, their vast range of watch collections feature quartz, mechanical and automatic watches, meeting the needs of a wide variety of trusty customers worldwide.

Being regularly listed among the top ten watchmaking companies regarding price/quality ratio proves Invicta is equally valued by their ever-expanding customer base and watch experts worldwide.

Strapcode FKM watch straps

Invicta Pro Diver COKE Bezel 34334 casual appeal with: left and right

Invicta Pro Diver 1953 COKE Bezel 40mm 34334 200M Men’s Watch

Treading on a narrow margin of constantly producing quality watches at an affordable price is a difficult task. Doing so with every new watch edition without compromising neither the high level of craftsmanship nor failing to meet their customer’s expectations seems almost impossible.


Invicta’s designers and engineers find a way to surprise us with each new collection they make. So, it comes as no surprise they did it with their latest Invicta pro diver presented here today.

Being able to produce a watch with the following specs and a price under $100 is simply staggering.

Invicta Pro Diver 1953 Pepsi Bezel 34334 modern elegance paired with a Stainless steel Hexad III QR Watch Strap

Invicta Pro Diver 1953 COKE Bezel 34334 modern elegance paired with a  Goma BOR QR Stainless Steel Watch Band

Invicta 34334 specs

  • Stainless Steel case, 40mm diameter, 15mm thick
  • Screwed/Transparent Case Back
  • Stainless Steel strap
  • Automatic Movement
  • NH35A Automatic movement caliber
  • Mineral Crystal Glass
  • Black dial with luminous hands and markers
  • Seconds markings at the outside rim of the dial
  • Unidirectional COKE Bezel with 60s markings
  • Screw Down Crown
  • 200M Water Resistance
  • Stamped and thin clasp
Invicta Pro Diver 1953 with a ballistic nylon MiLTAT JB watch strap in matching French flag colors

Invicta Pro Diver 1953 with a ballistic nylon MiLTAT JB watch strap in matching French flag colors

The original Invicta pro diver 1953 appeared out of the blue in 2020 and took the Invicta fans by surprise. The COKE Bezel version portrayed here today continues on a similar path.

Being inspired by one of the early RX models, these Invicta pro diver watches also radiate vintage aesthetics all the way. That’s particularly evident in dial design, where a triangle marker sits at a 12 O’clock position, and rectangular markers occupy the other three major hour markers. In contrast, all other hour markers are circular.

Next, the rounded lugs and round case with just about perfect 40mm diameter and 15mm thickness make the Invicta 1953 a genuine pleasure to wear. It can easily become your everyday watch.

A transparent case back adds to the attractiveness of this interesting diver. Furthermore, providing a clear view of the custom rotor added to the NH35 movement colored in shining yellow characteristic of Invicta puts the overall design on an even higher level.

Another attractive feature of this watch is that it can be customized per order. Take, for example, the model portrayed in the photos here. It features a custom dial Invicta pro diver 1953, a special request dial that was made for a Group of watch fans: Asia Mechanical Watches Group.

Having all that in mind, it’s no wonder that the reviews of this attractive Invicta pro diver watch unanimously see it as one of the dominant players in the sub $100 category. That’s a worthy achievement when considering the fierce competition among the quality watch sections in this price range.

Invicta Pro Diver Pepsi Bezel with a complementary MiLTAT Zulu red & grey ballistic nylon

Invicta Pro Diver COKE Bezel with a complementary MiLTAT Zulu red & grey ballistic nylon

Notable Invicta collections and watches

Invicta engineers and designers have left their mark during the entire almost two-centuries-old history of the company, producing many memorable collections. The most notable ones are:

  • The Pro Diver
  • Aviator
  • Specialty
  • Angel

Apart from the featured Invicta Pro Diver 34334, let’s briefly describe one representative from each of the listed successful collections, to get a gist of the rich catalog Invicta offers.

Invicta Men 17203 Aviator

At “only” 48mm of case diameter, while being a part of the formidable collection where most watches measure 50 plus, it’s a difficult task to stand out. However, 17203 Aviator manages to do so with flying colors.

It must be thanks to one of these features: 18 karats rose gold ion plating on the pushers, crown, and bezel, 100m water resistance, deep blue dial, and four subdials, all powered by a Japanese quartz movement.

Invicta Specialty Men 14330

A perfect model for retro elegance lovers keen on somewhat different and authentic aesthetics.

A rectangular gold-colored case with flame fusion crystal glass safeguards the Japanese quartz movement. The white dial, bold blue hour markers, three subdials, and a data complication add to the retro feel. The overall elegant appeal is completed with a black leather strap.

Invicta Angel Lady 14842

Invicta dedicates special attention to their female fans, as well. A vast Angel collection contains many attractive watches in styles and dimensions suitable to sophisticated ladies’ tastes and wrists.

With a gentle 32.5mm in diameter, Lady 14842 is bound to fit on even the most fragile wrists comfortably. Elegant gold-colored stainless steel case, enhanced with six white crystals, powered by Swiss quartz movement shielded by a flame fusion crystal glass stain, and paired with a soft leather brown strap, make this stunning watch one of the most popular Angel models.

Invicta is also recognizable for a number of successful cooperations with other popular franchises and individuals, such as Star Wars, Marvel, S. Coifman, and Jason Taylor. There’ll be an opportunity to talk about them soon.

Until then, enjoy the Pro Diver 1953 if you are one of the lucky watch lovers who managed to get their hands on one of them.

Invicta Pro Diver 34334 Mens Watch unusual and attention-grabbing strap combinations with large holes FKM rubber watch straps

Invicta Pro Diver 34334 Men’s Watch unusual and attention-grabbing strap combinations with large holes FKM rubber watch straps: Grey, Red, Yellow and Navy Blue.


External ref :


Written by S.K., images by Toni

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2 Responses


May 03, 2024

Dear Dan,

We’d updated ALL. Thanks a lot!

Strapcode Team


May 03, 2024

Slight correction. That’s a Coke bezel, not Pepsi.

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