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About Us

Infinite ways to dress your watch cool!


Founded in 2005, STRAPCODE is made with the vision to inspire the uniqueness when it comes to watches. Our online store supplies high-quality stylish watch bands and stream to have the offer to compliment any great timepiece. Therefore, STRAPCODE covers a huge collection of MiLTAT, Taikonaut, Crafter Blue and other high-quality brands of watch bands. Enjoy shopping with us!

From second-hand vintage watches to stylish watch straps

STRAPCODE was founded by ST, a watch enthusiast and VC, a designer. It all started back in year 2000, when the two started a business with second hand vintage watches. The nature of the business changed when ST realized how hard is to find a good replacement watch bands to complement their business and private collections of vintage watches.

The watch straps business soon took off and by 2010 the collection expanded greatly and the company was selling internationally via official web store and many other online marketplaces. The company continued to grow and in 2013, sales grew so much that our overloaded inventory forced us to move to a larger workplace, double the size of the previous one. Nowadays, the company headquarters are located in Southern part of Hong King, close to the beach and facing a beautiful mountain view. We also have a separate warehouse and a photo studio where we photograph all of our watchbands, so our customers know what they’ll get in great detail..

Upgrade your style with ease

At STRAPCODE, we believe a watch is so much more than just an accessory and that you deserve to dress it exactly to fit your vision in every occasion.

With STRAPCODE, you can wear the same watch and dress it differently for different occasion. We’re made to help you break the routine and to avoid getting bored with the same look. Proper watch band can surely make you and your favorite timepiece stand out from the crowd and upgrade your overall style, without breaking the bank.


STRAPCODE is made with the idea that in just a couple of minutes you can adapt your watch look to fit your mood or different outfits. As style is largely a matter of personal taste, we offer a broad collection to fit every watch and every taste in every occasion. If you strive for perfection, we’ve got you covered.

Giving Back To Community

As our company grew over the years, we felt obligated to give back a part of our earnings to our community and charity foundations. Since 2007, we have been corporate partners and provide donations to Hong Kong Cancer Fund. Starting from 2019, we will continue with our donations traditions, and will also donate to other charitable foundations such as: elderly - Hong Kong Society for the Aged, children - ACA (Against Child Abuse), handicap: Hong Kong PHAB Association, and last but not least, mental health: Richmond Fellowship of HK and New Life Psychiatric Rehabilitation Association. If you too want to contribute to the same cause, you can do so by clicking their names below and making a donation on their websites :

Follow us to get first-hand information

We stream to regularly bring innovations and other useful news to our fans through our social channels. Year 2023 has us having over 59K followers on Instagram & Facebook and we’re still growing. To learn more about STRAPCODE’s offer, see more reference photos and Uber-cool new watch bands ; make sure you follow our Facebook and Instagram accounts. It is also the easiest way to reach us in case you have some unanswered questions or need some assistance - we’ll be happy to help! Thank you for reading! 


STRAPCODE Social Network :

Please Sign Up to our mailing list below and LIKE our social media channels for the first-hand information and pics of our watchbands.

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We're happy to help if you need further assistance or have any questions. Wish you have a nice day ahead!

STRAPCODE Team Contact:

Unit 09-12, 27/F, Tower B, Southmark,11 Yip Hing Street, Wong Chuk Hang, Hong Kong
Phone : (852) 2552-8708 / 2552-8709
Fax : (852) 2552 1208
Email: customer-care@strapcode.com

Opening hours : 09:00 - 18:00 ( Mon - Fri )
**exclude Public Holiday
Our office is now closed to walk-in customers, please contact us via email.

Strapcode Office Showroom

Global Reseller

North America

USA : Longislandwatch
Canada  : Russells Jewellers



Finland : Keskisenkello
France : Ocarat



Korea : Whatawatches
Philippines : Horology Matters
Thailand : Overwrist